Ads / Social

Thumbs …

Advertisement of the petition against the death penalty. It came out upside down, so as to encourage readers to rotate the thumb so that it pointed upwards.

Advertiser

Hands Off Cain

Year

1999

Credits

Agency: Saatchi & Saatchi, Italy / Art Director: Fabio Ferri / Copywriter: Stefano Maria Palombi / Creative Director: Stefano Maria Palombi / Creative Director: Luca Albanese

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