Ads / Social

Victim of Consumerism

Multi-pronged campaign, within which a special wall poster was planned with a mirror in place of the picture of the part of nature that had died. So that everyone, for a moment at least, would see themselves as the nth victim of consumerism.

Advertiser

WWF

Year

1995

Credits

Agency: Saatchi & Saatchi, Italy / Art Director: Fabio Ferri / Copywriter: Stefano Maria Palombi / Creative Director: Stefano Maria Palombi / Creative Director: Luca Albanese / Photographer: Ljubodrag Andric

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