The day to day reality of the Railways was terrible. We were supposed to communicate that change was continuing. We decided to take the brief literally.
Credits
Agency: Saatchi & Saatchi, Italy / Art Director: Fabio Ferri / Copywriter: Stefano Maria Palombi / Creative Director: Guido Cornara / Creative Director: Luca Albanese / Photographer: Ferdinando Scianna / Photographer: Roberto Koch / Photographer: Bruno Di Giulio
Info
Awards: Gold Winner - Magazine Adv, Epica Awards 1993
Awards: Silver Winner - Magazine Adv, New York Print Festival 1993
Awards: Bronze Winner - Magazine Adv, Art Directors Club Italiano 1993
Awards: Short List - Cannes Press & Poster 1993
Awards: Finalist - Newspaper Adv, Art Directors Club of Europe 1993
