Progress Advertising

When the topic is too boring or complicated, it's best to rely upon handsome and explicative bodycopy and find a title that attracts attention. 

Advertiser

Italian Railways

Year

1994

Credits

Agency: Saatchi & Saatchi, Italy / Art Director: Fabio Ferri / Copywriter: Stefano Maria Palombi / Creative Director: Guido Cornara / Creative Director: Luca Albanese

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