We wanted to tell about the Bank's services in a tone as uncharacteristic of advertising as possible. Who knows, maybe we succeeded.
Credits
Agency: Saatchi & Saatchi, Italy / Art Director: Luca Albanese / Copywriter: Stefano Maria Palombi / Creative Director: Stefano Maria Palombi / Creative Director: Luca Albanese / Photographer: Giacomo Giannini
