Together with Fabio, I had imagined a campaign in black & white with the red logo of the weekly “Avvenimenti”. Then we sought a mechanism capable of making the campaign seem different. Microscopic titles that forced you to look closer and closer.
Credits
Agency: ESSEFFE / Art Director: Fabio Ferri / Copywriter: Stefano Maria Palombi / Photographer: Francesco Zizola / Photographer: Paolo Pellegrin
Info
Awards: Gold Winner - Magazine Adv, Art Directors Club Italiano 1996
Awards: Silver Winner - Photography, Art Directors Club Italiano 1996
Awards: Nomination - Copywriting, Art Directors Club Italiano 1996
Awards: 2 Nominations - Photography, Art Directors Club Italiano 1996
Awards: Short List - Cannes Press & Poster 1996
