The first example of guerrilla marketing in Italy. Fabio Ferri and I gave the students of the occupied University of Rome the slogan and the logo WE ARE THE PANTHER as a present. The idea drew on the fact that, in those very days, in the outskirts of the capital, a mysterious panther had been spotted which no one had managed to catch. Within a few hours it became the symbol of the entire student movement. To this day, it is remembered as the Movement of the Panther.
We also realized a series of print ADV, T-Shirts, stickers and a video.
Credits
Agency: ESSEFFE / Art Director: Fabio Ferri / Copywriter: Stefano Maria Palombi
