Multi-pronged campaign to support a “Yes” vote in the referendum against hunting and the use of pesticides. At first they were supposed to be simple radio announcements. The client and creative directors liked them, so they became spots.
Credits
Agency: Saatchi & Saatchi, Italy / Director: Daniele Lucchetti / Art Director: Francesca Schiavoni / Copywriter: Stefano Maria Palombi / Creative Director: Guido Cornara / Creative Director: Francesca Schiavoni
