We who didn't like comedy in advertising, broke a taboo by using it to launch an editorial product of the famous Treccani Encyclopedia company. Music by Pino Daniele.
Credits
Agency: Saatchi & Saatchi, Italy / Art Director: Fabio Ferri / Copywriter: Stefano Maria Palombi / Creative Director: Stefano Maria Palombi / Creative Director: Luca Albanese / Director: Federico Brugia
