Treccani Dictionary

For the first time, with this spot, the prestigious Treccani encyclopedia let us use irony to tell about one of its new editorial products.

Advertiser

Treccani

Year

1998

Credits

Agency: Saatchi & Saatchi, Italy / Art Director: Fabio Ferri / Copywriter: Stefano Maria Palombi / Creative Director: Stefano Maria Palombi / Creative Director: Luca Albanese / Director: Ricky Tognazzi

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