With this campaign we first won the tender and then the gold prize at the Italian Art Directors Club (the first in the periodicals category in the history of Saatchi & Saatchi).
Credits
Agency: Saatchi & Saatchi, Italy / Art Director: Grazia Cecconi / Copywriter: Stefano Maria Palombi / Creative Director: Guido Cornara / Creative Director: Luca Albanese / Photographer: Valerio De Berardinis
