The longest poster in the world

On the occasion of the campaign for the launching of Tosca at the Olympic Stadium, Paolo Ettorre encouraged us to turn a simple wall-poster into an event that ended up in the Guinness Book of Records: the longest poster in the world.

Advertiser

Teatro dell'Opera di Roma

Year

1995

Credits

Agency: Saatchi & Saatchi, Italy / Creative Director: Stefano Maria Palombi / Creative Director: Luca Albanese

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