Multi-pronged campaign, within which a special wall poster was planned with a mirror in place of the picture of the part of nature that had died. So that everyone, for a moment at least, would see themselves as the nth victim of consumerism.
Credits
Agency: Saatchi & Saatchi, Italy / Art Director: Fabio Ferri / Copywriter: Stefano Maria Palombi / Creative Director: Stefano Maria Palombi / Creative Director: Luca Albanese / Photographer: Ljubodrag Andric
