Donations almost always took place via coupons. The challenge, therefore, was to find a different way of saying always the same thing.
Credits
Agency: Saatchi & Saatchi, Italy / Art Director: Luca Albanese / Copywriter: Stefano Maria Palombi / Creative Director: Stefano Maria Palombi / Creative Director: Luca Albanese / Photographer: Ferdinando Scianna
